Should I trademark my logo or not? The eternal question for small business owners. Here's a few details about this often not discussed topic

Jessica is your customer and you want to know more about her! Here's 5 ways to gather more data about Jessica without scaring her off!

The bottom line is, I believe the best approach is to make lots of content and publish it on the channels where your customers live.

Oh that horrible feeling! The feeling that you made a big mistake and it’s going to cost you a lot of money. I get it. I’ve heard this story many many times ...

It's September 22, 2010 and I'm sitting across from my business advisor at my bank. As we review my year end she looks me square in the eye.